Their bot. Or your bot.
GrokBot drops xAI's assistant into your workspace and tells you little about how it works. Michael connects to your stack, runs on models from every lab, and shows you everything he does.
A bot in your Slack is not a bot you own.
Both products show up as a name in your sidebar. The difference is whose bot that name is. GrokBot is xAI's assistant visiting your workspace: one lab's models, one vendor's terms, and not much visibility into either. Michael is hired by you, routes across every frontier model, and opens his workings to you. Same sidebar. Very different employment contract.
Your bot. He routes across every frontier model, holds only the credentials you grant him, logs every action where you can read it, and stops to confirm anything he cannot undo.
xAI's bot in your workspace. Capable and fast, but it runs xAI's models, on xAI's terms, and is opaque about how it decides, what it keeps, and why.
Same sidebar. Different employer.
The unglamorous work is still the work.
Nothing about this exchange is interesting to the internet. It is four tabs of reconciliation that somebody on your team was going to lose a morning to.
Audit our Meta and Google spend for May, month over month.
Pulling the numbers now. ETA 4 min.
Done. Meta CPA is down 12% and ROAS is up to 3.4x. Google pMax is underperforming. I flagged 3 campaigns to pause in the doc.

Every step of this is logged where you can read it: what he opened, what he pulled, what he wrote. Ask a black-box bot for the same job and you get the answer without the receipts, which is fine until somebody asks where the numbers came from.
Line by line. No asterisks.
The row that frames the rest is models. A bot tied to one lab is only ever as good as that lab's current quarter, and you find out about the bad quarters from the quality of your work. Routing across labs is not a spec-sheet line. It is the difference between your bot and theirs.
Three steps, or an install.
GrokBot wins this section outright, and it should. Installing an app is not a project. It is also not a connection to your stack, or any say in what happens next.
- Add Michael to Slack.
- Connect Stripe, Gmail, and one ads account.
- Give him a job.
- Install the app.
- Take the defaults it ships with.
- Ask, and take the workings on trust.
What that looks like on a real team.
One customer, the two numbers they measured, and what they said about it.
โThe time and money savings of Michael have been incredible. My team is able to operate at a far greater velocity now, enabling us to hit aggressive targets in market expansion.โ
Where GrokBot is the better call.
We would rather you trust this page than convert off it.
What is the reaction to this launch, what is the argument about this morning, who is saying what. Real-time signal on the public conversation is a genuine edge and Michael does not compete for it.
One lab, one bill, and the deepest possible tie into X. If your world already runs there, a single vendor with no routing layer in between is a coherent choice.
If fast answers matter more than knowing how they were produced, the opacity costs you nothing. It only gets expensive the day someone asks you to stand behind the output.
What each one actually costs.
The honest read is not which plan is cheaper. It is what each one buys: a bot you own and can audit, or a seat at somebody else's table.
- Starter $19, Pro $99, Max from $199.
- Every frontier model, routed per job, in the price.
- Your memory, your audit log, your bot.
- Priced by xAI, per seat, by tier.
- Bundled with the X tiers that include it.
- xAI's models, xAI's terms, xAI's black box.
Pick the one that fits.
- You want the best model for each job, not one lab's current best.
- You want to see and steer what your bot does.
- The memory and the audit trail should belong to you.
- The work crosses your private tools and ends in a file.
- You want the same job to run every Monday without asking.
- Your world already runs on X and xAI.
- One vendor and one bill matters more than model choice.
- Live public signal is most of what you ask for.
- You are comfortable taking the workings on trust.
Short answers.
Is GrokBot the same as Grok?
Which models does Michael use?
What does 'owning your bot' actually mean?
Can I use both?
Will he post anything publicly?
Hire the bot that works for you.
Same sidebar, different employer. Give Michael the job with four tabs and no glamour in it, and read what comes back, with the receipts.